Several years ago, grass-fed meat basically burst onto the consumer meat-buying scene. It had been around long before; it just didn't get that much attention. But with concerns about antibiotics and feedlot conditions growing among shoppers, many smaller meat operations turned to grass-fed, pasture-raised, or organic-raised cows. This meat was touted as much healthier, and stores and suppliers both saw an increase in requests. But again, this type of meat can cost more, so is it worth it for shoppers to buy it, and more importantly, is it worth it for markets to stock it?